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Capitalism was theorized and implemented before the advent of modern advertising. Advertising, which dawned around 1910 (at least in the US), demonstrated (as was proven years later) that ads circumvent higher cognitive functions--that is, brands are interpreted by the brain at a nonrational level. Thus, capitalism unthreads itself, because it is founded upon the assumption that consumers are rational actors.

Advertising, in my view, removes agency: it replaces all options with what appears to be all options. It presents a small, visible market as the market that is available to the consumer. The latter is actually full of vendors that do not have access to advertising as well as those who do. Those who have access to advertising--those who already have the capital to create ads that reach the wide consuming public--alter reality by substituting a market that is artificial, a market that exists only in the reach of popular media.
novapsyche: Sailor Moon rising into bright beams (Default)
The White House decides to drop the bombshell news of Rove's resignation right after Congress recesses.

Why would they drop this news on a Monday morning? And for him to give the standard "I'm leaving to spend time with my family"--that just doesn't jive.

Speculation starts here.

For your reading pleasure: Not the legacy he had in mind
novapsyche: Sailor Moon rising into bright beams (Default)
"Happy is the man that has found wisdom, and the man that gets discernment, for having it as gain is better than having silver as gain and having it as produce than gold itself. . . . Its ways are ways of pleasantness, and all its roadways are peace. It is a tree of life to those taking hold of it, and those keeping fast hold of it are to be called happy."
--Proverbs 3: 13-14; 17-18


So, if this is happiness, but ignorance is bliss, then bliss cannot be true happiness. It is an orgy of happiness; it is false. Happiness is without glamour. It is a by-product. The goal is not to seek happiness (as is part of the American motto) but to seek wisdom (also known as shekinah).

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