Wow. Wow. I don't know what else to say.
Jul. 20th, 2004 01:00 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
novapsycheSci-Fi Channel Admits Hoax
The Sci Fi Channel has admitted that it lied in claiming it was at odds with filmmaker M. Night Shyamalan and was making an unauthorized biography about his "buried secret."
The hoax was part of a "guerilla marketing campaign" that went too far, network president Bonnie Hammer said.
[...] In a news release, Sci Fi said Shyamalan had attempted to shut down production of the "disturbing expose."
It was all a lie, and there is no buried secret, Hammer said.
The documentary, which aired Sunday, said a mysterious drowning of a child in a lake near Shyamalan's boyhood home in the Philadelphia area had profoundly affected his life and fueled his interest in the supernatural. That's not true either, Hammer said.
[...] "Perhaps we might have taken the guerilla campaign one step too far," Hammer said. "We thought it would create controversy and it probably went one step too far."
The Sci Fi Channel has admitted that it lied in claiming it was at odds with filmmaker M. Night Shyamalan and was making an unauthorized biography about his "buried secret."
The hoax was part of a "guerilla marketing campaign" that went too far, network president Bonnie Hammer said.
[...] In a news release, Sci Fi said Shyamalan had attempted to shut down production of the "disturbing expose."
It was all a lie, and there is no buried secret, Hammer said.
The documentary, which aired Sunday, said a mysterious drowning of a child in a lake near Shyamalan's boyhood home in the Philadelphia area had profoundly affected his life and fueled his interest in the supernatural. That's not true either, Hammer said.
[...] "Perhaps we might have taken the guerilla campaign one step too far," Hammer said. "We thought it would create controversy and it probably went one step too far."
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science FICTION
Yes it was a complete fabrication and we purposely misled you. See how easy it was? Ever wonder how many times media outlets do the same damn thing and don't tell you. Well take this as a lesson! Don't believe everything you see on television...I mean we are the SCI-FI channel! What the hell did you expect? Twisting reality is our job! Have a nice day.
Re: science FICTION
Date: 2004-07-21 05:10 am (UTC)