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What Kerry Needs: The Estrogen Factor

Sherry is just a regular gal. Like most Americans, the married 30-something would rather watch "Survivor" on CBS than a bunch of talking heads discuss Washington politics over on CNN. And yet, she has a photo of John Edwards and his wife stuck on her refrigerator. Oh, except she's carefully grafted her own face onto Elizabeth Edwards' body.

Let's just say Sherry really, really likes John Edwards. And she's not alone.

John Edwards was the rare candidate who actually got more of his support from women than men in many of the Democratic primaries. He also got more of his money, in both dollar amounts and percentage, from contributors identified as homemakers or housewives. In fact, it's the women of North Carolina who put Edwards in the Senate – he owed his upset victory over incumbent Republican Senator Lauch Faircloth in 1998 to a whopping 16-point gender gap.

The secret of Edwards' estrogen appeal goes far beyond his pretty face.

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