Dude. Seriously?

[novapsyche]

I try to tame my inner grammar Nazi (or, as is more tamely known around LJ parts, "grammar police[person]"). However, when I see, in a published article, a writer use the term "its'", that just gets under my skin without a way out.

I don't understand why others can't get how one version of the sound /itz/ is a contraction for a noun & its verb while the other is a pronoun possessive. Possessives never gain an apostrophe! "His", "hers" & "its", not "his'", "hers'" & "its'" (or even "theirs'").

Come on now.