If only this were in the US

[novapsyche]

Prosecutor wants to ban fast-food toys

Charging that toys sold with meals in fast-food outlets can lead children to develop bad eating habits, a Brazilian prosecutor on Monday asked a judge to ban such sales nationally at chains including McDonald's and Burger King.

[...] Prosecutor Marcio Schusterschitz, a federal prosecutor in Brazil's Sao Paulo state, said fast-food toy promotions encourage children to buy high-fat meals through "the abusive creation of emotional associations" that turn them into life-long eaters of high-fat foods.

[...] "It is necessary to remove toys that are used to leverage the sale of food that has little nutritional value," said the statement. "The (meals) offered are promoted with the clear objective of increasing juvenile consumption of fast food."

Comments

[blackwinterbyrd.livejournal.com]

oh hot damn.

but..yes, it is clearly a hook for sh** food.

That should be illegal?

[novapsyche.livejournal.com]

I think that it would be healthier for kids in the US if the toys were sold separately. I don't think McD's will do that voluntarily.