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Sep. 27th, 2004 02:46 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
novapsycheVoters in Ohio Give Political Ads Thumbs Down
Key voters in this key state don't like and don't trust many of the TV ads that President Bush and Sen. John Kerry have spent more than $300 million to air this year.
That's the basic lesson to be drawn from testing of political ads and interviews of voters conducted here by USA TODAY. The finding raises questions about whether commercials will help persuade still undecided voters in tightly contested states such as Ohio to stay home or vote on Nov. 2.
Key voters in this key state don't like and don't trust many of the TV ads that President Bush and Sen. John Kerry have spent more than $300 million to air this year.
That's the basic lesson to be drawn from testing of political ads and interviews of voters conducted here by USA TODAY. The finding raises questions about whether commercials will help persuade still undecided voters in tightly contested states such as Ohio to stay home or vote on Nov. 2.