(no subject)
Aug. 13th, 2004 08:17 amAccentuate the Positive
The only way to fight such slurs is by hitting back with paid media in the same markets in which the original appeared - in this case the battleground states of Wisconsin, Ohio and West Virginia, where only a few changed minds could make the difference between defeat and victory.
Such an ad could be produced in an afternoon. It would feature Jim Rassmann, talking straight to camera, mixed with images of him with Kerry in Vietnam, and it would say something like this:
"Some people are spreading lies about the man who saved my life. This man was my swiftboat commander in Vietnam, John Kerry. When I was blown off the boat into the Mekong river, under enemy fire, my skipper risked his life to pull me back to safety. He won the bronze star for that act.
"But some people, who were not there, are saying it did not happen. Well I was there, and I wouldn't be alive today had it not been for his selfless heroism.
"Now, I don't know why these people are spreading these lies, but I do know that the ad is paid for by Republican activists. It's sad to see some people dishonouring those who risked their life for their country just to score political points."
If pride is getting in the way of Kerry giving the go-ahead to such an ad, his advisers are not serving him well. If he is insisting on keeping to the high road on this issue, his advisers need to grab him by the shoulders, look him in the eye and tell him that there's a time for the high road - and this isn't it.
The only way to fight such slurs is by hitting back with paid media in the same markets in which the original appeared - in this case the battleground states of Wisconsin, Ohio and West Virginia, where only a few changed minds could make the difference between defeat and victory.
Such an ad could be produced in an afternoon. It would feature Jim Rassmann, talking straight to camera, mixed with images of him with Kerry in Vietnam, and it would say something like this:
"Some people are spreading lies about the man who saved my life. This man was my swiftboat commander in Vietnam, John Kerry. When I was blown off the boat into the Mekong river, under enemy fire, my skipper risked his life to pull me back to safety. He won the bronze star for that act.
"But some people, who were not there, are saying it did not happen. Well I was there, and I wouldn't be alive today had it not been for his selfless heroism.
"Now, I don't know why these people are spreading these lies, but I do know that the ad is paid for by Republican activists. It's sad to see some people dishonouring those who risked their life for their country just to score political points."
If pride is getting in the way of Kerry giving the go-ahead to such an ad, his advisers are not serving him well. If he is insisting on keeping to the high road on this issue, his advisers need to grab him by the shoulders, look him in the eye and tell him that there's a time for the high road - and this isn't it.