How do you say it?

Though the stakes are rarely this high, we all make such judgments about strangers based on their voices. Every conversation we have carries a subtext that would be invisible to someone reading its script: the uptilt to a question, the long sneer of sarcasm, or the quaver of uncertainty. Only 7 percent of the meaning of what people say comes across in the words they choose, says psychologist Albert Mehrabian, who has spent the past four decades researching communication. More than five times as important is what their voices convey.

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But that 7% means so much--think about poetry and literature!