please note this is not an attempt to find fault with anything you just said, but your comment got me thinking. The solution is more advertising. And yet you have the larger companies, who already have huge ad campaigns (Haves) and the smaller alternatives who may even provide a better product or better service, but don't have the capital (which is key to capitalism) with which to buy advertising, nevermind *effective* advertising (Have Nots).

The Haves already have capital to throw into advertising, and advertising agencies, whose job it is to target the masses, or niche markets among them. This costs a lot of money. the Have Nots can't afford this advertising, and so will continue to Have Not.

So I guess where this has me headed is... if the solution is more advertising, what is the solution to not being able to effectively/equitably advertise? It's simply not an even playing field.